Over the past several years, I have built a strong track record of helping businesses grow their digital presence through a blend of organic and paid strategies. In SEO, my work includes technical audits, keyword research, content optimization, and link-building campaigns that improve visibility on competitive search terms and bring in long-term, sustainable traffic. On the performance marketing side, I have successfully planned and executed advertising campaigns on Google and Meta, where I focused on audience targeting, ad copy optimization, and conversion tracking to maximize ROAS while minimizing acquisition costs. My approach is highly data-driven — I rely on GA4, Search Console, SEMrush, and Looker Studio to analyze performance and continuously refine strategies. By combining SEO and paid advertising, I ensure that businesses not only gain exposure but also convert traffic into measurable results such as leads, sales, and customer retention.